I have not prepared shot lists for the outdoor band location since these would be essentially the same as those for the indoor location.
Tuesday 30 November 2010
Shot lists
We have devised a shooting script for each location. I have not listed the equipment needed because will be using the camera, tripod and dolly at all locations, and lighting for all the inside locations.
I have not prepared shot lists for the outdoor band location since these would be essentially the same as those for the indoor location.
I have not prepared shot lists for the outdoor band location since these would be essentially the same as those for the indoor location.
Storyboards
We have now storyboarded our idea. I have not included every shot we need because many will be similar repetitions, however a great deal of the shots we need are included.
Idea 3 (Our Final Idea) – Dignity – Bullet For My Valentine
For our music video we have decided to use Dignity by Bullet For My Valentine and this is our final idea, which we intend to do for our music video, however we may change things during production depending on difficulty of acquiring some shots but this is our main plan as of now. You can listen to the song below.
We decided that it would be best to do a performance and narrative based video. We brainstormed ideas for this and we thought that we should have a narrative that links into the lyrics. So we plan to do a narrative about an army veteran who is burning and destroying documents of war crimes he has committed. We will include shots of him looking through such documents and throwing them into a fire, as well as flashback shots of him during a war, torturing and killing people. We will also have a secret agent coming to arrest the soldier but then having soldier kill himself at the end of the video which we think fits in well with the lyrics in the chorus “Don’t push me cause I wont come quietly, I’d rather die with dignity”. At the beginning of the song we will have shots of someone pouring petrol around which the actor then flicks a match into to set alight, at this point the shot changes to a crane shot looking down to reveal the flames burning in the letters of BFMV to represent the band’s initials. Hopefully we will use slow motion shots for the match falling and maybe for other shots in the video.
For the performance we will have the band playing in two different locations. The first of which would be inside a large warehouse or barn where the majority of the song is played. This location could also be the same location where we see the torturing happening in the narrative flashbacks. We will use a variety of different shots of the bands performance to make sure our music video is interesting to watch. The second location we would use is in the middle of an airstrip and the band would be seen playing here after the guitar solo. We thought it would be good to add a change of location for the band to keep the audience interested and we decided that and airfield would create strong visual impact in a music video.
Below are the pictures of our original brainstorming of all our ideas.
We decided that it would be best to do a performance and narrative based video. We brainstormed ideas for this and we thought that we should have a narrative that links into the lyrics. So we plan to do a narrative about an army veteran who is burning and destroying documents of war crimes he has committed. We will include shots of him looking through such documents and throwing them into a fire, as well as flashback shots of him during a war, torturing and killing people. We will also have a secret agent coming to arrest the soldier but then having soldier kill himself at the end of the video which we think fits in well with the lyrics in the chorus “Don’t push me cause I wont come quietly, I’d rather die with dignity”. At the beginning of the song we will have shots of someone pouring petrol around which the actor then flicks a match into to set alight, at this point the shot changes to a crane shot looking down to reveal the flames burning in the letters of BFMV to represent the band’s initials. Hopefully we will use slow motion shots for the match falling and maybe for other shots in the video.
For the performance we will have the band playing in two different locations. The first of which would be inside a large warehouse or barn where the majority of the song is played. This location could also be the same location where we see the torturing happening in the narrative flashbacks. We will use a variety of different shots of the bands performance to make sure our music video is interesting to watch. The second location we would use is in the middle of an airstrip and the band would be seen playing here after the guitar solo. We thought it would be good to add a change of location for the band to keep the audience interested and we decided that and airfield would create strong visual impact in a music video.
Below are the pictures of our original brainstorming of all our ideas.
Brief Summary Of Target Audience
From previous knowledge about the genre we plan to use for our music video combined with our audience research I have created a short summary of our target audience.
Our target audience is most likely to be within the 16-24 age group and be predominately male. They also watch music videos on average 5 times a week on the Internet so it is important to put our music video on the Internet to appeal to them. They also like to see mainly narrative or narrative and performance based videos. Their favourite genres to listen to are rock and metal and listen to music via their IPods/MP3 players regularly. They are most likely to listen to/enjoy bands such as: Bullet For My Valentine, Story Of The Year, Black Tide, Five Finger Death Punch, Devildriver, Avenged Sevenfold, All That Remains, As I Lay Dying, Still remains and In Fear And Faith.
Our target audience is most likely to be within the 16-24 age group and be predominately male. They also watch music videos on average 5 times a week on the Internet so it is important to put our music video on the Internet to appeal to them. They also like to see mainly narrative or narrative and performance based videos. Their favourite genres to listen to are rock and metal and listen to music via their IPods/MP3 players regularly. They are most likely to listen to/enjoy bands such as: Bullet For My Valentine, Story Of The Year, Black Tide, Five Finger Death Punch, Devildriver, Avenged Sevenfold, All That Remains, As I Lay Dying, Still remains and In Fear And Faith.
Idea 2 – Story Of The Year –Take Me Back
The second idea for a music video we had was for Take Me Back by Story Of The Year.
For this song I thought it would be best suited for a narrative and performance based video. For the narrative I thought this song would suit a lost love story, as it would fit the lyrics well. The couple would be the singer with a girl, as this would emphasise the meaning in the lyrics as the singer was singing, as it would connote that he had gone through this experience. The narrative at the start of the song would contain shots of the couple together looking happy, as the song moves on this would change to shots of a fight between the couple followed by the singer looking at photo’s of them together and shots of the girl with another guy with the singer standing to the side of shot or in the corner/shadows of the room to show he feels neglected.
The performance would start of the beginning of the video, where the band is show playing in a garage which is opened and entered by the band before the song starts. They pick up their instruments inside and the songs starts. However throughout the video the location of the band would change to locations that we see in the narrative. For example we might see the couple together at a park but later we would see the band playing in the same park. Some other locations for the band to possibly play which would also be possible locations for parts of the narrative would be: the cinema, the singer’s or girl’s bedroom, in a school, at a party.
There would also be some mixed shots between narrative and performance parts, such as seeing the singer standing alone in a corridor and the camera rotates 180o around him to reveal the band playing behind him. During the guitar solo I thought it would be good to have an increase of pace of the editing, cutting quickly between close ups of the guitarist playing to the girl smiling and laughing.
For an ending shot I thought the singer could set the photos on fire and through them to the floor and the music video ends on a close up of them burning.
For this song I thought it would be best suited for a narrative and performance based video. For the narrative I thought this song would suit a lost love story, as it would fit the lyrics well. The couple would be the singer with a girl, as this would emphasise the meaning in the lyrics as the singer was singing, as it would connote that he had gone through this experience. The narrative at the start of the song would contain shots of the couple together looking happy, as the song moves on this would change to shots of a fight between the couple followed by the singer looking at photo’s of them together and shots of the girl with another guy with the singer standing to the side of shot or in the corner/shadows of the room to show he feels neglected.
The performance would start of the beginning of the video, where the band is show playing in a garage which is opened and entered by the band before the song starts. They pick up their instruments inside and the songs starts. However throughout the video the location of the band would change to locations that we see in the narrative. For example we might see the couple together at a park but later we would see the band playing in the same park. Some other locations for the band to possibly play which would also be possible locations for parts of the narrative would be: the cinema, the singer’s or girl’s bedroom, in a school, at a party.
There would also be some mixed shots between narrative and performance parts, such as seeing the singer standing alone in a corridor and the camera rotates 180o around him to reveal the band playing behind him. During the guitar solo I thought it would be good to have an increase of pace of the editing, cutting quickly between close ups of the guitarist playing to the girl smiling and laughing.
For an ending shot I thought the singer could set the photos on fire and through them to the floor and the music video ends on a close up of them burning.
Textual Analysis – Bullet For My Valentine Website
The Website I chose to analyse was the Bullet For My Valentine as we are planning to do a song by them for our music video and thought it was important to look at their style and see what elements from it we can use in our own website page.
http://www.bulletformyvalentine.com/uk
When you reach the home page of this site it is immediately made clear that this is a Bullet For My Valentine website as their name is in bold at the top of the page in their signature style/font. Directly underneath this in a smaller font is the name of their most recent album (Fever) and the background for all the pages on the website is actually the album cover of Fever.
However and extra feature that this website has is the ability for the view to change the theme and background of the website by selecting a different skin from the drop down menu in the top left. The different skins available are the other albums from Bullet For My Valentine along with a couple of variations of the same skin like different colours. Although this is not a defining feature of the website, it does make it unique and also involves the user more by allowing them to change to the skin to their preferred one.
On the homepage there are a list of links on the top left of the page which navigate you to different areas of the website. These links are actually repeated again at the bottom of the page to allow the user to navigate away from the homepage (or back to) without scrolling all the way back up the page. Also these links are not bold or in a large font but they are still easily noticeable, they don’t draw attention from the key items on the page but at the same time are easy to find. It is important that when designing our own website that the page links can be found and navigated around easily.
The homepage also has modulus containing partial content from the other pages such as the latest news that only displays the three most recent news articles, however if you go to the actual news page it has all of the articles. The website also has a log in and community feature so that users can sign in and make posts or comment on others posts within the website. One the homepage, a recent activity module shows the three most recent posts.
Other page that can be accessed from the homepage is that of the band’s biography and also band photo’s. These are important for the promotion of the band and for the views of the website, the fans. It also allows users to comment on each photo, sharing their opinion with other peers. I think for our website it is important to include a band photo’s page show we can showcase the look of our band and to help appeal to the target audience.
http://www.bulletformyvalentine.com/uk
When you reach the home page of this site it is immediately made clear that this is a Bullet For My Valentine website as their name is in bold at the top of the page in their signature style/font. Directly underneath this in a smaller font is the name of their most recent album (Fever) and the background for all the pages on the website is actually the album cover of Fever.
However and extra feature that this website has is the ability for the view to change the theme and background of the website by selecting a different skin from the drop down menu in the top left. The different skins available are the other albums from Bullet For My Valentine along with a couple of variations of the same skin like different colours. Although this is not a defining feature of the website, it does make it unique and also involves the user more by allowing them to change to the skin to their preferred one.
On the homepage there are a list of links on the top left of the page which navigate you to different areas of the website. These links are actually repeated again at the bottom of the page to allow the user to navigate away from the homepage (or back to) without scrolling all the way back up the page. Also these links are not bold or in a large font but they are still easily noticeable, they don’t draw attention from the key items on the page but at the same time are easy to find. It is important that when designing our own website that the page links can be found and navigated around easily.
The homepage also has modulus containing partial content from the other pages such as the latest news that only displays the three most recent news articles, however if you go to the actual news page it has all of the articles. The website also has a log in and community feature so that users can sign in and make posts or comment on others posts within the website. One the homepage, a recent activity module shows the three most recent posts.
Other page that can be accessed from the homepage is that of the band’s biography and also band photo’s. These are important for the promotion of the band and for the views of the website, the fans. It also allows users to comment on each photo, sharing their opinion with other peers. I think for our website it is important to include a band photo’s page show we can showcase the look of our band and to help appeal to the target audience.
Another feature on the website which is repeated on nearly every page is a list of upcoming tour dates. This is important for users, as they will want to know when and where they can go see the band. Even though for our website the tour dates will be “fake” I think it is still important to include them as they are a convention of band websites and help to make it look more professional.
Other part of the website that is key is the access to the band’s created media, either by the embedded video on the homepage or the integrated mp3 player. As well as these there is a link to a “media” page where a selection of music videos and other footage of the band can be viewed. For our website I believe it is important to have the embedded video as one of the most stand out modules on the homepage as it will be showcasing our final music video.
The homepage also has adverts and links for the band’s album as well as other merchandise. This is a less important feature to include in our own website however I think including it will add to the overall presentation of the website and thus make it look more professional.
Overall this I think this website is good because it is laid out equally, with easy accessibility to other pages and easy viewing of the band’s photos or videos, as well as a lot of interactivity available from the user such as logging in and post comments on photos, videos, topic threads and news. As well as this users can actually sign in with their Facebook or Twitter accounts and like or follow the band on these sites.
Monday 29 November 2010
Analysis of previous student work
All The Rage – Funeral For A Friend
Overall I believe this a good music video but it has some points that could be improved. I think that the variety of shots and shot types used was very good, for example the low angle shot of the actor jumping over the camera and the rotating close up of the singer. Another shot I thought was good was the one from inside the locker looking at the actor as he opens it. I also think that the opening time lapse shot moving through the corridors and such is a good idea but the shot was held for too long so lost it’s impact. I also think that some other shots were repeated too much or held for too long such as the long shot of the whole band on stage.
The performance aspect of this video was good throughout from the singer and the drummer, however it some parts of the song the guitarist and bassist seem to lack energy made it look a bit static and not like a proper performance. I think the syncing was done pretty well throughout, it maybe a little bit off during the backup vocal parts, but not noticeably.
The editing is pretty smooth throughout and the video flows well. The cuts on the beat work well as well. The lighting is also good throughout; the use of the stage lights for the band performance creates appropriate lighting. Although I think the shot when the actor is “punching” the camera on the floor seems to be slightly darker than the shots immediately before and after. This probably could have been brightened in postproduction but doesn’t affect the video greatly.
By looking at this video I believe that it is important for us to not hold shots for too long when filming and also to make sure the whole band put on a believable and energetic performance.
Just A Day – Feeder
I think this video uses quick jump cuts and other editing very well. The small jumps in time in the footage fit with the beat of the music. I also think that the lyrics and the visuals are linked very well with lots of things throughout the song such as the actor getting out of bed when the clock says 12:00 and a line in the song is “waking up at twelve”, and when the main character is in the bar and the lyric is “all by myself” he is seen sitting in the corner alone. I also really like how the video almost returns to its starting point and the end, showing a complete loop that fits well with the song’s title “Just A Day”.
I also like how the video is cut really well on the beat, especially in the last 5seconds or so as the music ends with the sped up bit. The majority of this video appears to be handheld footage, which I believe fits the narrative in the video well and is therefore not over used. One area I think that needs to be improved I think would be the lighting in some of the shots such as when the actor is sitting at the bar as although it is still bright enough to see what is happening I think that there is a considerable difference in the brightness between this shot and the shots before and after this meaning I think it seems a little out of place.
By looking at this video I believe that it is important for the lyrics to link to the visuals during the narrative and also for the cut on the beat to be done to a high standard.
Hectic - Enter Shakari
The opening shot of the music video is a really clever idea and I think the shot itself is a brilliant shot, however I think the timing is slightly off which kind of makes it seem a bit like a rough cut. I think the contrast of black and white to colour footage works really well, especially on the first shot of the piano playing its solo part. I think that the uses of slow motion really work in this music video, even for the sequences such as the singer dancing which aren’t related to the lyrics but fits the beat of the music really well.
The band also all put on a good performance; especially the guitarist who really makes the video look like professional and his energy shows enthusiasm and commitment to the video. However I think the performance of the singer in the shots when he is not on the stage could be improved as his lip syncing looks a bit fake at times, almost as if he is just talking the words and not singing.
The editing is done really well, the timings for the band’s performance is almost perfect throughout and the cut on the beat is done exceptionally well towards the ending of the song. One shot however I would say is an exception to this is where the camera pans around the drums, although this is a good shot, the drum playing seems different to what is heard. Also, the time lapse shot of the singer standing watching the street seems a bit out of place in my opinion but as it is still a good shot I don’t think it affects the overall look of the video.
By looking at this video I think that it is important for us to use black and white editing appropriately and make sure it is not overused, and also we must make sure that we use slow motion shots appropriately and we don’t drag them out for too long.
Overall I believe this a good music video but it has some points that could be improved. I think that the variety of shots and shot types used was very good, for example the low angle shot of the actor jumping over the camera and the rotating close up of the singer. Another shot I thought was good was the one from inside the locker looking at the actor as he opens it. I also think that the opening time lapse shot moving through the corridors and such is a good idea but the shot was held for too long so lost it’s impact. I also think that some other shots were repeated too much or held for too long such as the long shot of the whole band on stage.
The performance aspect of this video was good throughout from the singer and the drummer, however it some parts of the song the guitarist and bassist seem to lack energy made it look a bit static and not like a proper performance. I think the syncing was done pretty well throughout, it maybe a little bit off during the backup vocal parts, but not noticeably.
The editing is pretty smooth throughout and the video flows well. The cuts on the beat work well as well. The lighting is also good throughout; the use of the stage lights for the band performance creates appropriate lighting. Although I think the shot when the actor is “punching” the camera on the floor seems to be slightly darker than the shots immediately before and after. This probably could have been brightened in postproduction but doesn’t affect the video greatly.
By looking at this video I believe that it is important for us to not hold shots for too long when filming and also to make sure the whole band put on a believable and energetic performance.
Just A Day – Feeder
I think this video uses quick jump cuts and other editing very well. The small jumps in time in the footage fit with the beat of the music. I also think that the lyrics and the visuals are linked very well with lots of things throughout the song such as the actor getting out of bed when the clock says 12:00 and a line in the song is “waking up at twelve”, and when the main character is in the bar and the lyric is “all by myself” he is seen sitting in the corner alone. I also really like how the video almost returns to its starting point and the end, showing a complete loop that fits well with the song’s title “Just A Day”.
I also like how the video is cut really well on the beat, especially in the last 5seconds or so as the music ends with the sped up bit. The majority of this video appears to be handheld footage, which I believe fits the narrative in the video well and is therefore not over used. One area I think that needs to be improved I think would be the lighting in some of the shots such as when the actor is sitting at the bar as although it is still bright enough to see what is happening I think that there is a considerable difference in the brightness between this shot and the shots before and after this meaning I think it seems a little out of place.
By looking at this video I believe that it is important for the lyrics to link to the visuals during the narrative and also for the cut on the beat to be done to a high standard.
Hectic - Enter Shakari
The opening shot of the music video is a really clever idea and I think the shot itself is a brilliant shot, however I think the timing is slightly off which kind of makes it seem a bit like a rough cut. I think the contrast of black and white to colour footage works really well, especially on the first shot of the piano playing its solo part. I think that the uses of slow motion really work in this music video, even for the sequences such as the singer dancing which aren’t related to the lyrics but fits the beat of the music really well.
The band also all put on a good performance; especially the guitarist who really makes the video look like professional and his energy shows enthusiasm and commitment to the video. However I think the performance of the singer in the shots when he is not on the stage could be improved as his lip syncing looks a bit fake at times, almost as if he is just talking the words and not singing.
The editing is done really well, the timings for the band’s performance is almost perfect throughout and the cut on the beat is done exceptionally well towards the ending of the song. One shot however I would say is an exception to this is where the camera pans around the drums, although this is a good shot, the drum playing seems different to what is heard. Also, the time lapse shot of the singer standing watching the street seems a bit out of place in my opinion but as it is still a good shot I don’t think it affects the overall look of the video.
By looking at this video I think that it is important for us to use black and white editing appropriately and make sure it is not overused, and also we must make sure that we use slow motion shots appropriately and we don’t drag them out for too long.
Saturday 27 November 2010
Idea 1- Thrice- Backdraft
My first music video idea is for the song "Backdraft" of Thrice's album "The Alchemy index Vol: 1". It can be viewed here:
For this song I think the rather sedate and eerie feeling of the verses would be suited to a narrative, particularly since the lyrics are fairly descriptive. The chorus is faster and much louder with particular emphasis on the vocals so therefore would probably be more suited to a performance. Therefore my idea is to combine both elements throughout the video.
Narrative:
I have taken my inspiration for the narrative from my interpretation of the lyrics which I have annotated below:
The main concept I have come up with for the narrative would involve a woman in a white dress wondering around the grounds of an antique looking house as well as other desolate looking locations such as a beac or coastal marsh of some kind. At the same time the lead singer who acts as the protagonist in this narrative would be sitting back in an armchair in the libary or lounge of a very wealthy looking house.
During the course of the video both characters would fairly frequently come across a door of some kind with white light radiating out. Near the end of the song (probably after the second chorus) the woman in the white dress would pass through the door. When the two characters see each other the whole world around them will go bright and reveal that they haven’t been living in the “real” world. This will be shown by changing the location back to some kind of fairly modern looking everyday location, such as a house.
Performance:
During the verse only the guitarist and vocalist will be seen performing, both of them will be in shadow. The guitarist would be performing with an acoustic guitar which is the only thing properly illuminated and will be mostly shown through close-ups. The vocalist will only be seen from the side with only one side of his face illuminated. A vast majority of the shots will be close-ups which hide most of the performers from sight.
During the chorus the whole band will be visible, they will play in a large open location with a series of red lighting or fire behind them. There would also be water falling while a large fan blows to give the impression of a "storm". Most of the shots would be long, wide and mid shots which will emphasize the bands perfornace as a whole.
Editing and post-production:
During the verse the editing would be slow paced to fit the music. We would include time lapse shots of clouds and plants growing, this would create confusions over space and time making the video less typical looking. many of the other shots would be spead up and given a flashing "strobe" lighting effect. Some scenes or shots could also be reversed, although we would have to wait until the editing phase to see if this works.
We would match the increase in volume of the chorus with a slightly increase in pace of editing, the actual effects used in the shots would mainly be physical; for example lighting and rain however some kind of colour tin such as sepia tone may work well with the track.
For this song I think the rather sedate and eerie feeling of the verses would be suited to a narrative, particularly since the lyrics are fairly descriptive. The chorus is faster and much louder with particular emphasis on the vocals so therefore would probably be more suited to a performance. Therefore my idea is to combine both elements throughout the video.
Narrative:
I have taken my inspiration for the narrative from my interpretation of the lyrics which I have annotated below:
The main concept I have come up with for the narrative would involve a woman in a white dress wondering around the grounds of an antique looking house as well as other desolate looking locations such as a beac or coastal marsh of some kind. At the same time the lead singer who acts as the protagonist in this narrative would be sitting back in an armchair in the libary or lounge of a very wealthy looking house.
During the course of the video both characters would fairly frequently come across a door of some kind with white light radiating out. Near the end of the song (probably after the second chorus) the woman in the white dress would pass through the door. When the two characters see each other the whole world around them will go bright and reveal that they haven’t been living in the “real” world. This will be shown by changing the location back to some kind of fairly modern looking everyday location, such as a house.
Performance:
During the verse only the guitarist and vocalist will be seen performing, both of them will be in shadow. The guitarist would be performing with an acoustic guitar which is the only thing properly illuminated and will be mostly shown through close-ups. The vocalist will only be seen from the side with only one side of his face illuminated. A vast majority of the shots will be close-ups which hide most of the performers from sight.
During the chorus the whole band will be visible, they will play in a large open location with a series of red lighting or fire behind them. There would also be water falling while a large fan blows to give the impression of a "storm". Most of the shots would be long, wide and mid shots which will emphasize the bands perfornace as a whole.
Editing and post-production:
During the verse the editing would be slow paced to fit the music. We would include time lapse shots of clouds and plants growing, this would create confusions over space and time making the video less typical looking. many of the other shots would be spead up and given a flashing "strobe" lighting effect. Some scenes or shots could also be reversed, although we would have to wait until the editing phase to see if this works.
We would match the increase in volume of the chorus with a slightly increase in pace of editing, the actual effects used in the shots would mainly be physical; for example lighting and rain however some kind of colour tin such as sepia tone may work well with the track.
Textual Analysis- Nine Inch Nail's-With Teeth
The second digipack I have chosen to analyse is that of Nine Inch Nail’s 5th studio album “With Teeth”.
The most immediate image on the front cover of the digipack is that of Nine Inch Nail's logo, having the artist's name or logo on the front cover of a digipack is very conventional since it provides an immediate selling point for fans of the artist. For this album the logo is deliberately made to look pixelated and “Digital” this reflects the industrial/ electronic nature of most of Nine Inch Nail’s music, additionally it is blue so that it compliments the chosen colour scheme for the digipack.
The entire digipack has a very minimalistic design, for instance the two of the outside tabs on the digipack contain nothing more than a light blue background which fades to black. The inside of the digipack contains a slightly different colour scheme to that of the outside (green and black rather than blue and black) this helps to separate the product from the outside case in a fairly simple way. One particularly unconventional feature is the lack of a lyric booklet within the digipack, instead we get the URL for a webpage containing the information about the product. This rather modern way of presenting the digipack reflects the "Minimalistic" nature of much of the artist’s music in addition to saving time and money during the production.
The centre tab inside the digipack contains an image of Trent Reznor who is the only studio member of the Nine Inch Nails (he does hoever perform live with some other musicians). The post-production effects used on the image give the impression that he is being digitally erased. I think this hints at the "industrial" sound of the music as well as showing that the music of the album is part of him.
The tracklist is positioned rather unconventionally on the inside tab of the digipack as oppose to the on the back tab, this makes it so that all the essential information about the product; the tracklist; the image of the artist and the disc are contained within the three inside tabs making the product as a whole feel more compact. The font used for the tracklist as well as the album name is quite a "primeval" looking computer font which again makes reference to the genre of the music.
The front of the physical release of the album contains a sticker mentioning some of the key singles featured on the album, for example "The Hand That Feeds", I think this provides another selling point for the album, however the size of the sticker compared to the artists name still implies that the artist is the primary selling point, which is true for many albums.
The most immediate image on the front cover of the digipack is that of Nine Inch Nail's logo, having the artist's name or logo on the front cover of a digipack is very conventional since it provides an immediate selling point for fans of the artist. For this album the logo is deliberately made to look pixelated and “Digital” this reflects the industrial/ electronic nature of most of Nine Inch Nail’s music, additionally it is blue so that it compliments the chosen colour scheme for the digipack.
The entire digipack has a very minimalistic design, for instance the two of the outside tabs on the digipack contain nothing more than a light blue background which fades to black. The inside of the digipack contains a slightly different colour scheme to that of the outside (green and black rather than blue and black) this helps to separate the product from the outside case in a fairly simple way. One particularly unconventional feature is the lack of a lyric booklet within the digipack, instead we get the URL for a webpage containing the information about the product. This rather modern way of presenting the digipack reflects the "Minimalistic" nature of much of the artist’s music in addition to saving time and money during the production.
The centre tab inside the digipack contains an image of Trent Reznor who is the only studio member of the Nine Inch Nails (he does hoever perform live with some other musicians). The post-production effects used on the image give the impression that he is being digitally erased. I think this hints at the "industrial" sound of the music as well as showing that the music of the album is part of him.
The tracklist is positioned rather unconventionally on the inside tab of the digipack as oppose to the on the back tab, this makes it so that all the essential information about the product; the tracklist; the image of the artist and the disc are contained within the three inside tabs making the product as a whole feel more compact. The font used for the tracklist as well as the album name is quite a "primeval" looking computer font which again makes reference to the genre of the music.
The front of the physical release of the album contains a sticker mentioning some of the key singles featured on the album, for example "The Hand That Feeds", I think this provides another selling point for the album, however the size of the sticker compared to the artists name still implies that the artist is the primary selling point, which is true for many albums.
Friday 26 November 2010
Division Of Labour
During the production of our video we have dcided on the following divison of labour, some of the bigger tasks such as editing we will handle jointly, however for the most part we will concentrate on specific areas individually:
Joint roles:
Joint roles:
- Direction
- Editor
- Costume Design
- Continuity
- Filming
Matt's roles
- Set Design
- Prop design
- Lighting
- Storyboarding
- Ancillary Task-Creating a Digipack
Andy's Roles
- Special effects production
- Make-up
- Ancillary Task-Creating a web page
If any new tasks come along we assign them to whoever they suite most.
Wednesday 24 November 2010
Textual Analysis – Blink 182 – The Rock Show
I chose to do The Rock Show by Blink 182 as other piece of textual analysis as I believe it has an interesting video that is very unique.
The video is a mixture of performance and possible with both concept and narrative. The beginning of the video actually explains what they are doing in the video, which is different from most music videos. Aside from the performance side of the video, the rest is set out more like a documentary.
The music video shows connotations of punk rock videos and skater videos. The first example of this is the fish eye lens used for the bands performance in a very small room (see first picture below). This is also shows a contrast to stereotypical performance aspect of videos as we expect to see the band playing in a large open area or on a large stage with a crowd watching, not in a small room the band can barely fit in. However later in the video the band’s performance location changes and they get the signature rock band crowd (see second picture below).
The second point is that video is shown more as a documentary than being concept or narrative based. There is a lot use of handheld camera shots and in one shot you can even see one of the other cameramen, which, not only shows the video is aware of it’s constructed nature, but also this is common in skater videos and of music video’s of this same genre. Towards the end of the music video they show this link again by having skateboard’s doing tricks over the band’s van (see below). The band is also shown smashing up various objects throughout the video such as a TV, their instruments and even a car, which again shows connotations of the punk rock genre.
This video also doesn’t show appear to show any relationship between the lyrics and the visuals. However there is a connection between the music and the visuals with lots of cuts on the beat by using straight and jump cuts. One part of this video shows strong connotations of the postmodern theory of style over substance when the band takes a homeless person and they turn him into a well-dressed gentleman. He is still homeless however just seeing him afterwards you wouldn’t think he was (see below).
The video is also constantly self aware, with Blink 182 written on the side of the band’s van as well as on the banners hanging around the band for the performance shots. The video ends with the plane towing a banner saying, “take of your pants and jacket” which is the name of the album that this song comes from (see below).
The video is a mixture of performance and possible with both concept and narrative. The beginning of the video actually explains what they are doing in the video, which is different from most music videos. Aside from the performance side of the video, the rest is set out more like a documentary.
The music video shows connotations of punk rock videos and skater videos. The first example of this is the fish eye lens used for the bands performance in a very small room (see first picture below). This is also shows a contrast to stereotypical performance aspect of videos as we expect to see the band playing in a large open area or on a large stage with a crowd watching, not in a small room the band can barely fit in. However later in the video the band’s performance location changes and they get the signature rock band crowd (see second picture below).
The second point is that video is shown more as a documentary than being concept or narrative based. There is a lot use of handheld camera shots and in one shot you can even see one of the other cameramen, which, not only shows the video is aware of it’s constructed nature, but also this is common in skater videos and of music video’s of this same genre. Towards the end of the music video they show this link again by having skateboard’s doing tricks over the band’s van (see below). The band is also shown smashing up various objects throughout the video such as a TV, their instruments and even a car, which again shows connotations of the punk rock genre.
This video also doesn’t show appear to show any relationship between the lyrics and the visuals. However there is a connection between the music and the visuals with lots of cuts on the beat by using straight and jump cuts. One part of this video shows strong connotations of the postmodern theory of style over substance when the band takes a homeless person and they turn him into a well-dressed gentleman. He is still homeless however just seeing him afterwards you wouldn’t think he was (see below).
The video is also constantly self aware, with Blink 182 written on the side of the band’s van as well as on the banners hanging around the band for the performance shots. The video ends with the plane towing a banner saying, “take of your pants and jacket” which is the name of the album that this song comes from (see below).
Subscribe to:
Posts (Atom)