From previous knowledge about the genre we plan to use for our music video combined with our audience research I have created a short summary of our target audience.
Our target audience is most likely to be within the 16-24 age group and be predominately male. They also watch music videos on average 5 times a week on the Internet so it is important to put our music video on the Internet to appeal to them. They also like to see mainly narrative or narrative and performance based videos. Their favourite genres to listen to are rock and metal and listen to music via their IPods/MP3 players regularly. They are most likely to listen to/enjoy bands such as: Bullet For My Valentine, Story Of The Year, Black Tide, Five Finger Death Punch, Devildriver, Avenged Sevenfold, All That Remains, As I Lay Dying, Still remains and In Fear And Faith.
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