Textual Analysis- Nine Inch Nail's-With Teeth

The second digipack I have chosen to analyse is that of Nine Inch Nail’s 5th studio album “With Teeth”.



The most immediate image on the front cover of the digipack is that of Nine Inch Nail's logo, having the artist's name or logo on the front cover of a digipack is very conventional since it provides an immediate selling point for fans of the artist. For this album the logo is deliberately made to look pixelated and “Digital” this reflects the industrial/ electronic nature of most of Nine Inch Nail’s music, additionally it is blue so that it compliments the chosen colour scheme for the digipack.

The entire digipack has a very minimalistic design, for instance the two of the outside tabs on the digipack contain nothing more than a light blue background which fades to black. The inside of the digipack contains a slightly different colour scheme to that of the outside (green and black rather than blue and black) this helps to separate the product from the outside case in a fairly simple way. One particularly unconventional feature is the lack of a lyric booklet within the digipack, instead we get the URL for a webpage containing the information about the product. This rather modern way of presenting the digipack reflects the "Minimalistic" nature of much of the artist’s music in addition to saving time and money during the production.



The centre tab inside the digipack contains an image of Trent Reznor who is the only studio member of the Nine Inch Nails (he does hoever perform live with some other musicians). The post-production effects used on the image give the impression that he is being digitally erased. I think this hints at the "industrial" sound of the music as well as showing that the music of the album is part of him.



The tracklist is positioned rather unconventionally on the inside tab of the digipack as oppose to the on the back tab, this makes it so that all the essential information about the product; the tracklist; the image of the artist and the disc are contained within the three inside tabs making the product as a whole feel more compact. The font used for the tracklist as well as the album name is quite a "primeval" looking computer font which again makes reference to the genre of the music.



The front of the physical release of the album contains a sticker mentioning some of the key singles featured on the album, for example "The Hand That Feeds", I think this provides another selling point for the album, however the size of the sticker compared to the artists name still implies that the artist is the primary selling point, which is true for many albums.